WERDER FAN-Shop AT THE WESERSTADION

Under the motto "Bigger! Nicer! Green-White!" the new shopping paradise for Werder supporters called "Fan-Welt", located in the eastern part of the wohninvest WESERSTADION, opened on Nov. 18th, 2010, exactly at 3:30 pm. "It was our ambition to establish a world of experience where you can discover football in a playful way" explained Mrs. Petra Stelljes, managing director of Werder Bremen Fan-Service Ltd. On two floors with 440 square meters of sales area  in lieu of 100 in the past, Werder supporters can enjoy a completely new shopping experience with a product line of 300 different items. Besides the shopping experience the Fan-Welt offers a further absolute highlight: the "-Stadionblick" where guests can enjoy a direct view into the wohninvest WESERSTADION from an observation platform.

The Fan-Welt launching was a great success. More than 2000 visitors within the first hour were delighted, among them Werder player Clemens Fritz: "I haven’t seen everything so far but I’m impressed at first sight. The structures and the design have been improved in an enormous way. This shop is an enrichment for our supporters." 

The new Fan-Welt idea convinced experts from commercial and trading enterprises. Consequently they acknowledged the achievement in the course of the competition "Store of the year".
The "Store of the year" competition is THE award for innovative and creative shop ideas in Germany. The Handelsverband Deutschland e.V. (German trade association) honors annually excellent and innovative shops whose repositioning is dated back less than one year.

At an award ceremony on the occasion of the 7. Deutschen Handelsimmobilienkongress (7th German business real estate congress) on Feb. 22nd, 2011 in Berlin, the new Fan-Welt gained the 2nd place in the category "Out of line".

The jury, consisting of experts from business enterprises- and institutions, assesses the shops with regard of their innovation level, their tangible customer benefits and their unique selling proposition. The assessment criterias are mainly the area, the shop design, the composition of the product line and the human being factor with a professional training or product staging.

The new "WERDER Fan-Welt" in the eastern part of the wohninvest WESERSTADION – a must for every Werder supporter!