Another Werder and hummel shirt has proven extremely popular with the fans. The Green-Whites’ supporters were thrilled on Sunday by the release of the official “125 years of SVW” shirt. Within a few hours, every adult size was sold out on the online shop, and the product flew off the shelves upon its in-store release on Monday morning.
The sought-after jersey was also available to purchase from 10:00 CET in both the WERDER Fan-Welt at the wohninvest WESERSTADION and the GRÜNE BUDE, where the Green-Whites hosted their 125-year anniversary celebrations.
“The overwhelming positive reaction to the 125-year anniversary shirt is a clear indicator of people’s love for the club and its heritage,” said Allan Vad Nielsen, hummel’s CEO. “The fact that 50,000 fans were in a queue for the website and the shirt sold out in less than 24 hours completely succeeded our expectations. We are proud to be a part of this historic milestone and are thrilled to see the passion of Werder Bremen's fans reflected in such an incredible way.”
Fans of the Green-Whites who haven’t been able to get their anniversary shirt yet can rest assured, as the jersey will be back in stock again soon. “We are impressed by the demand for the product. Although we learned our lesson from the last limited edition shirt and produced a large number of the anniversary specials, they were all sold out within a few hours. We would like for every fan to get the chance to buy their anniversary shirt, which is why more stock will be available soon, thanks to our supplier hummel. Please note that there is no need to purchase the shirt through a secondary market,” explained Christian Stoll, Werder’s head of marketing and branding.
The club will have the next batch of shirts at the end of May. Just like in the initial sale period, SV Werder will use the digital queuing technology "Queue-it", and therefore asks for patience during the ordering process.
More information will follow shortly.
